MySpace Debacle Vindication For Fired Viacom CEO Tom Freston

Viacom chairman Sumner Redstone stunned the entertainment industry in 2006 when he fired CEO Tom Freston. One of the chief reasons for the move was that Freston hadn't moved decisively enough to buy MySpace, enabling Rupert Murdoch to pick up what was then the most popular social networking site for $580 million. Redstone seemed to think that contributed to the 20% drop in Viacom's stock price in 2006 up to the date of Freston's ouster. The CEO's successor, Philippe Dauman, would "never, ever let another competitor beat us to the trophy," Redstone told analysts. Redstone told interviewer Charlie Rose that losing MySpace had been "humiliating," adding, "MySpace was sitting there for the taking for $500 million."

But who's laughing now? MySpace has collapsed into a distant also-ran behind Facebook and Twitter. And Murdoch took a bath on MySpace this week. He wanted $100 million for it but sold 95% of his interest to ad company Specific Media for a mere $35 million. Just imagine what would have happened to Viacom's stock if Redstone's passion for chasing fads led him to outbid Murdoch. It's hard to believe that the owner of MTV would have seen what Murdoch didn't -- that social network fans were being turned off by MySpace's tawdry commercialism as it established itself as a music and entertainment portal. That provided the opening for Facebook and Twitter to position themselves as safer alternatives for people who simply want to connect with friends.

Of course Redstone's attack on Freston for losing MySpace was probably just a cover for the fact that Viacom's chief shareholder has long been fearful of powerful underlings. He also gave the boot to Frank Biondi and Mel Karmazin -- and has feuded with his daughter Shari and son Brent. Still, this week's paltry sale price for MySpace shows that Freston was right and Redstone was wrong. Freston's travelling and unable to comment on the MySpace sale, but he told CNBC in April that he's "still waiting for Sumner Redstone to send him a thank-you note."

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It was probably a good move for Freston to not buy MySpace. That doesn’t necessarily mean that not buying it wasn’t the cause of the stock price slide. For that matter, where MySpace ended up going under Murdoch isn’t necessarily where it was fated to go. Facebook has proved — and Google seems poised to again — that there is a lot of value in social networks, run well.

Alternatives To Myspace - News


MySpace Debacle Vindication For Fired Viacom CEO Tom Freston

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Do You Have Photos Of The Anti-Gentrification Rally At Greenbridge?

This site needs any photos of the rally at Greenbridge. Just regular photos, not the ones of the three people arrested.

The idea is to compare them to the "Anarchists" who went on a rampage in Asheville last year smashing glass all over downtown Asheville. Some of the participants seem to be the same people. If you have or know where to find such photos of both or one rally, please link us here, or email. Or just do the detective work yourself. We'll find you. We know where you are.


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Erin Hovland I'd love a spot on that list! I mean, you don't want me resorting to myspace, do you?


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Alternatives To Myspace - Bookshelf

MySpace for Moms and Dads, A Guide to Understanding the Risks and the Rewards

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Creating Web pages all-in-one desk reference for dummies

Book II walks you through the online alternatives, such as MySpace and Blogger. Books III and IV show you how to work with the two major Web site builders ...

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